From the 2026 National Study

Where They Stand

Image, Ballot, and Message Testing
September 28th, 2026

Generic Ballot

Democrat

48%

Republican

43%

Other

Undecided

Full Question:

If the November 3rd general election for the U.S. House of Representatives were held today, which Party's candidate would you vote for?

	Democrat	Republican	Other	Undecided
Republican	1	94	1	3
Democrat	96	1	0	3
Ind/Other	51	21	10	18
Female	51	41	2	6
Male	46	45	3	6
18-34	69	13	8	10
35-44	59	33	3	4
45-54	43	46	3	8
55-64	38	52	2	8
65+	46	48	1	5
Conservative	9	85	2	4
Moderate	66	18	4	12
Liberal	94	3	2	2
White	44	47	3	7
Hispanic	55	39	2	4
Black	79	15	2	4
Other Race	54	34	3	9
HS	44	48	2	6
Some College	43	47	4	7
College	53	39	3	5
Grad+	63	28	2	7
4 of 4	49	44	1	6
3 of 4	39	50	4	8
2 of 4	40	47	3	11
1 of 4	53	37	7	3
0 of 4	59	32	3	6
South	47	46	2	5
West	49	41	5	6
Midwest	50	41	2	7
Northeast	48	39	3	10
Suburban	48	43	2	7
Urban	55	36	4	4
Rural	42	49	2	7

Top Issues

Voter ID

28%

Border

25%

Rich Pay Tax

24%

Gov't B Fraud

23%

Inflation

23%

WH Corruption

22%

Medicare for All

21%

Law Order

19%

Taxes/Spending

19%

Ending Iran War

18%

Ending Tariffs

17%

Voting Rights

15%

Agents in Cities

15%

Free Speech

15%

Abortion Rights

14%

Housing

14%

2A Rights

14%

Climate Change

13%

Limit Deportation

13%

Price Gouging

13%

Nuclear Iran

13%

Drain Swamp

12%

Protect Unborn

11%

Gender Ideology

11%

Gun Violence

10%

Eliminating DEI

10%

American Energy

10%

Misinformation

Combat Racism

LGBTQ Rights

Healthcare Costs

Utilizing Tariffs

Protect Immigr.

Less Regulation

Full Question:

Which of the following do you consider the most important issues facing the country? Select up to FIVE

Requiring Voter ID, Proof of Citizenship, and Cleaning Up Voter Rolls
Securing the Border and Deporting Illegal Immigrants
Ensuring the Rich Pay Their Fair Share of Taxes
Cracking Down on Fraud and Abuse of Government Benefit Programs
Reducing Inflation to Lower Food and Energy Costs
Stopping Self-Dealing and Corruption in the White House
Making Healthcare a Right with Medicare for All
Supporting Law Enforcement and Restoring Law and Order in Our Cities
Cutting Taxes and Wasteful Spending
Ending the Iran War That Sent Gas Prices Skyrocketing
Ending Tariffs That Raise Prices on American Families
Stopping Voter Suppression and Protecting Voting Rights of Underserved Communities
Stopping the Military Occupation and Masked Federal Agents in Our Cities
Protecting Free Speech from Government & Big Tech Censorship
Guaranteeing Women's Reproductive Freedom
Making Housing Affordable and Taking On Corporate Landlords
Protecting Second Amendment Rights
Fighting Climate Change and Expanding Clean, Affordable Energy
Stopping Mass Deportations and Protecting Due Process
Regulating Large Companies to Prevent Price Gouging and Massive Profits
Preventing Iran from getting Nuclear weapons and bringing peace to the Middle East
Draining the Swamp and Rooting Out the Deep State
Protecting the Lives of Unborn Children
Protecting Women's Sports and Stopping Gender Ideology in Schools
Reducing Gun Violence and Getting Weapons Off Our Streets
Eliminating DEI and Race-Based Programs in Government and Schools
Unleashing American Energy Production to Lower Electric Bills
Limiting Misinformation and Disinformation
Combating Racism and Defending Diversity and Inclusion
Protecting the Rights and Safety of LGBTQ Americans
Lowering Healthcare Costs Through More Choice and Competition
Using Tariffs to Bring Manufacturing Jobs Back to America
Stopping Attacks on Benefits for Immigrant and Underserved Communities
Cutting Red Tape and Regulations to Build More Homes

Top Issues Cont.

	Republican	Democrat	Ind/Other	Female	Male	18-34	35-44	45-54	55-64	65+	Conservative	Moderate	Liberal	White	Hispanic	Black	Other Race
Voter ID	58	2	18	27	28	10	20	28	35	31	54	14	1	31	17	11	24
Border	53	2	15	25	25	12	16	24	35	27	48	13	2	28	19	10	20
Rich Pay Tax	4	40	29	27	20	31	32	20	23	21	7	30	42	24	21	24	28
Gov't B Fraud	43	6	17	22	25	7	19	21	26	28	39	17	4	24	22	20	24
Inflation	21	23	27	24	22	26	32	24	28	17	23	24	22	21	41	21	21
WH Corruption	6	32	32	22	21	21	21	19	22	23	7	34	32	23	20	17	14
Medicare for All	3	38	24	21	22	36	28	21	19	16	5	26	44	19	36	30	18
Law Order	35	6	15	19	19	9	12	12	24	25	32	16	3	21	15	12	17
Taxes/Spending	30	8	19	17	21	11	16	21	24	19	29	16	5	20	20	10	21
Ending Iran War	9	25	23	18	19	19	17	17	16	20	11	25	22	19	20	17	13
Ending Tariffs	3	29	22	17	17	14	22	16	13	19	7	26	23	16	18	30	12
Voting Rights	3	28	14	16	15	16	17	16	13	15	6	18	28	14	14	31	8
Agents in Cities	1	27	19	16	14	13	18	13	11	17	1	21	30	15	20	10	10
Free Speech	10	18	17	15	14	16	16	12	14	15	11	17	16	15	11	19	14
Abortion Rights	1	27	15	20	7	20	15	17	13	11	2	17	31	16	9	9	6
Housing	9	17	16	14	14	21	19	17	12	9	9	16	18	12	12	27	25
2A Rights	25	3	13	11	17	8	11	17	13	15	24	9	2	15	10	8	11
Climate Change	2	25	15	14	12	25	15	12	11	12	2	15	29	14	9	12	18
Limit Deportation	2	25	13	15	11	24	13	12	9	13	3	16	27	13	15	18	9
Price Gouging	8	17	14	13	13	21	21	11	6	12	7	15	20	13	12	10	17
Nuclear Iran	27	2	6	11	15	2	5	13	16	17	24	8	1	14	10	11	13
Drain Swamp	22	2	11	9	15	8	3	13	16	14	22	6	3	13	8	3	11
Protect Unborn	22	2	7	12	10	9	10	12	11	11	21	5	1	11	11	14	4
Gender Ideology	22	1	7	12	10	7	10	10	11	13	21	5	1	12	8	4	12
Gun Violence	4	15	14	12	8	20	9	11	7	9	5	12	18	8	14	15	23
Eliminating DEI	19	3	7	8	13	3	9	17	10	10	19	5	1	10	5	11	14
American Energy	16	4	8	8	12	6	10	12	10	10	15	8	4	10	9	9	7
Misinformation	7	8	13	7	10	9	12	11	9	7	7	11	10	9	6	5	17
Combat Racism	1	15	11	11	6	12	9	9	8	8	2	11	17	7	15	17	8
LGBTQ Rights	1	12	9	7	7	25	10	7	3	4	0	6	20	7	10	6	5
Healthcare Costs	4	9	7	8	5	5	4	7	9	7	5	11	6	6	4	15	9
Utilizing Tariffs	13	2	3	6	7	1	6	6	10	7	12	4	1	6	7	9	4
Protect Immigr.	1	10	5	5	5	12	7	5	4	3	2	5	9	3	8	19	5
Less Regulation	4	3	4	3	5	6	5	2	3	4	5	3	3	4	3	3	6

Iran Strikes

Support

43%

Oppose

48%

Unsure

Full Question:

Do you support or oppose the military actions taken by the United States against Iran's nuclear facilities?

	Support	Oppose	Unsure
Republican	90	4	5
Democrat	5	84	11
Ind/Other	24	62	14
Female	40	49	11
Male	47	46	8
18-34	11	70	19
35-44	32	61	7
45-54	45	46	9
55-64	52	38	10
65+	50	43	7
Conservative	82	11	7
Moderate	22	65	13
Liberal	4	87	9
White	47	44	8
Hispanic	36	54	10
Black	18	63	19
Other Race	35	56	10
HS	48	42	9
Some College	48	42	10
College	37	52	11
Grad+	30	64	7
4 of 4	45	47	8
3 of 4	50	40	10
2 of 4	47	42	12
1 of 4	35	62	3
0 of 4	32	53	15
South	45	46	10
West	43	49	9
Midwest	42	50	8
Northeast	42	48	11
Suburban	43	48	9
Urban	37	53	10
Rural	50	42	9

Economic Preference

Biden/Democrat

50%

Trump/Republican

45%

Unsure

Full Question:

Would you rather have President Trump and congressional Republicans' economic policies, or Democrat and Biden-era economic policies?

Democrats and Biden-era policies
President Trump and congressional Republican policies
Unsure

	Biden/Democrat	Trump/Republican	Unsure
Republican	1	96	3
Democrat	94	3	3
Ind/Other	59	26	16
Female	53	42	6
Male	46	48	6
18-34	72	16	12
35-44	59	34	7
45-54	45	48	7
55-64	41	55	5
65+	47	50	3
Conservative	9	87	4
Moderate	69	21	10
Liberal	94	3	3
White	45	49	5
Hispanic	53	40	7
Black	78	16	7
Other Race	59	37	4
HS	44	50	6
Some College	45	49	6
College	55	40	5
Grad+	64	30	6
4 of 4	50	46	4
3 of 4	38	54	8
2 of 4	43	47	10
1 of 4	58	37	5
0 of 4	60	34	5
South	49	47	4
West	50	42	7
Midwest	51	43	6
Northeast	49	45	6
Suburban	50	44	6
Urban	57	38	5
Rural	43	52	5

Political ID

Conservative

24%

Moderate

18%

MAGA

16%

Liberal

10%

Progressive

10%

Dem. Socialist

Socialist

Other

None

Full Question:

Which of the following best describes your political views?

Conservative
Moderate
MAGA
Liberal
Progressive
Democratic Socialist
Socialist
Other
None of the above

	Conservative	Moderate	MAGA	Liberal	Progressive	Dem. Socialist	Socialist	Other	None
Republican	47	7	38	0	0	0	0	4	3
Democrat	2	22	0	24	20	21	1	4	5
Ind/Other	18	33	4	4	9	5	3	11	12
Female	23	18	15	13	10	10	1	4	6
Male	24	19	17	7	9	9	2	7	5
18-34	4	10	5	12	15	21	10	16	7
35-44	17	19	13	11	15	12	1	4	8
45-54	25	16	16	8	10	12	0	4	8
55-64	25	18	24	9	8	5	0	5	6
65+	29	22	16	11	7	7	0	3	3
Conservative	51	3	34	0	2	3	0	5	3
Moderate	5	55	5	6	8	6	0	8	8
Liberal	2	2	0	33	27	24	5	3	5
White	27	18	17	10	10	7	1	5	4
Hispanic	20	23	16	9	6	11	1	5	7
Black	5	17	9	14	14	22	3	3	12
Other Race	15	21	9	8	11	16	1	12	7
HS	25	12	22	9	8	9	2	6	7
Some College	25	19	16	9	9	9	1	5	6
College	22	22	12	10	12	12	1	4	4
Grad+	18	27	7	16	13	10	0	5	4
4 of 4	26	20	16	12	10	7	1	3	5
3 of 4	29	16	20	6	9	7	0	6	6
2 of 4	16	17	20	8	8	10	4	10	6
1 of 4	28	18	8	9	15	8	2	3	8
0 of 4	13	17	14	10	9	18	3	10	6
South	26	17	17	10	9	9	1	5	5
West	25	20	11	8	11	12	2	7	5
Midwest	23	16	16	12	10	11	2	6	5
Northeast	16	21	21	13	10	6	1	4	7
Suburban	24	21	15	11	9	9	2	6	5
Urban	17	19	14	10	13	13	2	6	6
Rural	29	15	19	10	8	7	1	4	7

Methodology & Demographics

Fielded On:: September 27-28, 2026
Method:: Mobile Text Responses
Population & Sample Description:: 2248 Likely General Election Voters
Weighting:: Age, Gender, Race, and Education
MoE:: ±2.04%

Self-Reported Party

Republican	40%
Democrat	39%
Ind/Other	21%

Gender

Female	53%
Male	47%

Age

18-34	11%
35-44	13%
45-54	15%
55-64	20%
65+	41%

Ideology

Conservative	43%
Moderate	31%
Liberal	26%

Race

White	76%
Hispanic	10%
Black	9%
Other Race	5%

Education

HS	36%
Some College	27%
College	22%
Grad+	15%

Last 4 Generals

4 of 4	52%
3 of 4	15%
2 of 4	9%
1 of 4	6%
0 of 4	17%

Region

South	39%
West	23%
Midwest	20%
Northeast	17%

Household Income

<$50k	16%
$50-75k	17%
$75-100k	18%
$100-150k	34%
$150k+	14%

Community Type

Suburban	41%
Urban	30%
Rural	29%

For information, contact:

Ryan Munce

President

co/efficient

ryan@coefficient.org